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He studied film at the EICTV in Havana, and Stage Direction and Actors’ Direction with Marketa Kimbrell (head of the Department of Film Directing and Acting at New York University). He has produced commercials for Bassat Ogilvy Mather, J.W. Thompson, McCann Ericcson, Vitruvio, Leo Burnett... and has been assistant producer (with Steven Spielberg or Ridley Scott) and first assistant director. In his more than 16 years of experience at a communication agency, he has coordinated more than 150 national and international press junkets for Warner Bros., 20th C. Fox, On Pictures, Paramount Pictures, EOne, Fox Channels, AXN, TCM, From A Planet or Disney. In 2005 he founded his own production company. He has directed and produced numerous award-winning short films shown at multiple festivals.